I’ve always had a passion for creativity, but what really excites me is using it to connect with people, whether through design, strategy, or the occasional joke. From editing videos on my family’s chunky desktop to obsessing over ad campaigns and branding choices, I’ve been drawn to the way visuals and messaging influence how people think and feel.

That curiosity is what led me to study advertising and eventually build a career in digital marketing, where I get to combine creativity with analytics every day.

In my current role, I work with more than 40 businesses to improve their digital marketing performance. I spend my days analyzing campaign data, solving problems, collaborating across teams, and helping businesses make smarter marketing decisions. I genuinely enjoy digging into performance metrics just as much as brainstorming the next idea.

Outside of work, I partnered on the launch of Loyal to the D, where I designed the logo, built the Shopify website, and helped shape the brand's online presence. Working on the project gave me hands-on experience with branding, website strategy, content creation, and what it takes to bring an idea to life from the ground up.

I'm the kind of person who notices marketing everywhere. Whether it's a concert announcement that somehow convinces me to buy tickets immediately, a campaign that nails its audience, or a social trend everyone suddenly seems to be talking about, I'm always paying attention to what makes people engage.

I enjoy environments where ideas move quickly, people collaborate, and there's always something new to learn. That's where I do my best work.