Loyal to the D is a Detroit-inspired apparel brand that I helped bring to life by creating its visual identity and digital presence. Working directly with the founder, I designed the logo in Adobe Illustrator, created supporting graphics in Adobe Photoshop, and built the ecommerce website in Shopify. My goal was to create a clean, modern experience that reflected the brand while making it easy for customers to browse and shop.

This project gave me hands-on experience with branding, website design, and ecommerce, while reinforcing the importance of creating a consistent customer experience from the first impression through checkout. It also strengthened my understanding of how design, user experience, and marketing work together to build a memorable brand.